While being on the enterprise brand team at McKesson, we lead a company-wide project called the Visual Articulation Expansion Project. This phase approach series was executed over the course of a year and explored creative ways to expand the brand. One of the phases focused on creating brand infographics that both communicators, as well as fellow designers, could use for their design needs. After test market research we implemented our findings by creating two version templates; one in PowerPoint, which was completely editable, and one in Adobe Illustrator. You know you have accomplished what you’ve set out to do when the overall response is very well received across the enterprise.
Adobe Illustrator Template